Selling on POIZON: how European resellers get onboarded

POIZON (得物 / Dewu) is China's largest authenticated sneaker and fashion trading platform. POIZON reports more than 200 million registered users across sneakers, streetwear, fashion and premium lifestyle categories. European sellers can only reach those buyers through a formal merchant onboarding.

That barrier is the opportunity. Most European resellers list on the same marketplaces as their competitors, so margins compress toward the same numbers everywhere. POIZON has a different buyer base and different local demand. That makes it one of the few remaining ways to sell the same inventory at a different price, and not fight for the same buyer at a lower one.

According to POIZON's own seller material, conversion is strongest in the €80–€400 range. The catalogue runs from sportswear (Nike, Jordan, Adidas, New Balance, Asics, Salomon, On Running, Puma, Arc'teryx) through to luxury houses including Gucci, Louis Vuitton, Miu Miu and Polo Ralph Lauren. If most of your stock sits in that price range, it is worth a look.

POIZON does not run a single seller model. European sellers choose between three. The right one depends mostly on how much of the work you want to keep:

• Marketplace: you bid competitively by category, with commission-based settlement. The most control, and the most active management.
• Smart Listing: you supply inventory at your own price point, and POIZON manages the product listings, authentication and end-consumer service.
• Consignment: the fully hands-off route, aimed at sellers who want sales efficiency more than control.

You agree the model during the onboarding conversation. You don't pick it from a dropdown. So go in knowing which one you want and why.

Before the paperwork, these are the terms for European business sellers:

Look at two of those before you commit. The 3 working day dispatch window is a real limit. If you ship in weekend batches, change that before you list, not after your first order. And settlement happens after QC passes at POIZON's warehouse. So you wait longer for your money than on a platform that pays on delivery scan. Neither is a problem. Plan for both.

The registration itself is short. The documents are what hold applications up, so prepare them first. You need two things, both as PDF:

• Company registration certificate: one per entity you intend to sell under. If you operate an Italian company and a Spanish company, that is two sets of documents, not one.
• Bank certificate: the official PDF from your bank showing your IBAN. A screenshot of your banking app does not count.

Once registered, log into the seller dashboard and finish three items. They are easy to miss because they sit behind separate menus. Confirm your contract under My Agreement. Add your warehouse address under Information. Upload your bank certificate under Finance. Applications stall on those three far more often than on the registration form itself.

The registration link and QR code are in the Become a POIZON Seller guide in our docs. The guide also has POIZON's full platform deck and their own onboarding document.

POIZON has three data requirements that are stricter than most platforms. Getting them wrong is the main cause of rejected or mis-sized listings.

First, size group is mandatory for footwear and apparel. Accepted values are IT, US, FR, UNI and UK. This one causes the most trouble. A listing under the wrong size region does not fail with an error. It sells, at the wrong size, to a buyer who then opens a case. Set the correct size region on your inventory before you sync, not after.

Second, you supply both the discounted price and the retail (original) price for each product, not just the price you want. Third, the supply price is the settlement amount and must be inclusive of VAT. So it is the number you actually receive, not a pre-tax figure you mark up later. If you usually quote ex-VAT and let the platform add the VAT, you will get your margin wrong on your first batch.

This is where POIZON's standard onboarding and the RestocksAIO route differ most.

Normally, step two of POIZON onboarding asks you to involve your IT provider. You hand over a system URL, access credentials, and API documentation describing every field, because POIZON integrates directly with your inventory management system. For most resellers that is either a project with a real cost or a reason to stop reading.

You skip it entirely. RestocksAIO is already built against POIZON's OpenAPI. There is no system to expose, no credentials to hand over and no field mapping to document. You tell your onboarding contact you are syncing through RestocksAIO, then authorize the connection from Settings. POIZON uses OAuth, not a username and password form. You approve access in the browser, POIZON redirects back, and the connected profile saves itself.

What the connection can do afterwards depends on the permissions POIZON grants your account. Access is account and permission dependent, so some actions may be unavailable even on an account that logs in fine. The step-by-step flow is in Connect POIZON. It includes what the callback does and how the profile appears.

When your documents are approved and the connection is running, POIZON schedules a short operational call before launch. It covers the seller dashboard, the full order and fulfilment workflow, and any remaining questions. Take it seriously. It is the cheapest time to ask about edge cases in returns and settlement.

After that, being a POIZON merchant is five recurring tasks: registration (done once), catalogue sync, dispatching within three working days, managing your payout cycle, and updating prices. RestocksAIO takes two of those five, the catalogue sync and the repricing, into the workflow you already run for your other marketplaces. That is the reason to add the platform this way and not as another browser tab.

If you are weighing POIZON against other expansions, the where to sell in 2026 breakdown covers how to think about marketplace mix. The multi-platform selling playbook covers keeping stock accurate once one pair is live in several places at once.

Do these in order:

• Get your company registration certificate and bank certificate into PDF form, one set per entity.
• Register through the RestocksAIO onboarding link in the Become a POIZON Seller guide, then complete My Agreement, Information and Finance in the dashboard.
• Fix your size regions and make sure your pricing is VAT-inclusive before you sync anything.
• Authorize the connection in RestocksAIO and take the pre-launch call.

Onboarding, approval, contracts and settlement are POIZON's side of the process. We can help with the sync, but we do not decide who gets approved. The docs guide links their platform deck and their own onboarding document, which carry direct contact details for the team handling RestocksAIO sellers.