Black Friday 2026 sneaker sales: Nike and adidas pages are already live

Nike’s Black Friday page was live on 1 November 2026. It is labelled a Black Friday Preview. The page shows up to 50% off best sellers. That is a marked discount on the brand site. It is not a promise that every size is still there.

adidas also had a Black Friday deals page up on the same date. The brand calls the current run a Week of Deals. The stated cut is up to 50% off. The page does not say which models stay at full price.

Last year Nike added an extra 25% off select styles with a code in mid-November. A second extra 25% off code started the weekend before Thanksgiving. Those codes are last year’s pattern. Nike has not confirmed the same codes for 2026. Watch the preview page. Do not plan a buy around a code that is not live.

Last year adidas opened its Black Friday sale to everyone on 21 November. The cut then was up to 60% off select shoes, clothing and accessories. The 2026 page that is live now stops at up to 50% off. Treat 60% as history until adidas posts it again.

For a seller, the split is simple. Two brand sale pages are open weeks before Black Friday. Most other sneaker chains have not posted 2026 dates yet. A live page is a place to check a style code and a size. A last-year percentage is not a price you can buy today.

Thanksgiving is Thursday, 26 November 2026. Black Friday is Friday, 27 November 2026. Small Business Saturday is Saturday, 28 November 2026. Cyber Monday is Monday, 30 November 2026.

Cyber Monday sneaker deals were not listed as a separate live sale on 1 November. Deals are due to be added as brands announce them. Last year ASICS kept a member offer going through 1 December. That offer was $50 off a $250 purchase, on top of a sale of up to 50% off. It is not confirmed for 2026.

Amazon had not announced its 2026 Black Friday dates as of 1 November. Last year Amazon’s Black Friday Week ran from 20 November through Cyber Monday on 1 December. Use that window as a reminder to check Amazon. It is not this year’s start time.

If you buy sale pairs to resell, write the style code before you compare two shops. A sale name can cover more than one shoe. Match the code, the edition and the size label first. The same check is in why the style code matters.

Foot Locker, Champs Sports, Finish Line, JD Sports and New Balance had not announced 2026 Black Friday dates as of 1 November. Last year’s cuts are the only public guide, and they can change.

In 2025, Foot Locker went up to 50% off. Champs Sports went up to 60% off. Early access at those banners started the week before Black Friday. Finish Line ran deals of up to 50% off. JD Sports went up to 50% off and added an extra 10% off select items with a code. New Balance took up to 40% off select styles.

None of those figures is a 2026 price. A chain can post a lower cap, a member-only window, or no sale on the shoe you want. Check the store page on the day you buy. Do not enter a cost in your records from a 2025 headline.

The same caution applies to extra codes. JD’s extra 10% and Nike’s extra 25% were code offers on select items. A code that is not on the product page does not change your cost. If a code appears, apply it before you pay. Then save the final checkout total as the cost of that pair.

These sales are mostly current-season pairs. Past colourways and older releases are not what a brand sale page usually stocks. eBay is the place named for sold-out and older pairs, with searches such as Nike Dunk Low, Air Jordan retros, New Balance 990, vintage Nike and the Reebok Question. A search is not a price.

Hyped releases are not the pairs these pages usually cut. Black Friday here means general releases, running shoes and pairs that have already come down. If a listing looks like a limited shoe at a deep percent off, compare it with the regular price first. A percent off one shop’s own history is not proof the price is low. That check is in how to tell a real discount from a marked-up sale.

Before you pay for a size you plan to sell, compare what the pair can net after fees. A lower retail price still has to clear the payout on the marketplace you use. Do that comparison with net payouts before you buy, using the checkout total you actually paid.