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How to compare net payouts across marketplaces before you buy

Most resellers compare payouts after they've bought, when it's too late to change the answer. Compare before you buy and sourcing becomes arithmetic, not a gamble.

The buy decision is a payout decision

A pair is worth buying if the net payout is high enough. That's what you keep after the marketplace takes its cut, after VAT and after shipping. The resale price alone doesn't tell you. A SKU that looks profitable at the sticker price can be break-even or worse once fees are taken. You only find out after you own the stock.

So run the payout math before you spend the money. If you know the realistic net on each marketplace you sell on, buy or skip is arithmetic, not optimism.

Compare what you keep: Asking price; Marketplace deductions; Net payout; Purchase cost
Illustrative calculation order, not a fee quote. Compare net payouts on a consistent currency and cost basis.

Why the sticker price misleads

Net payout differs from the visible ask for several reasons, and they add up as the price climbs. Fee percentages vary by platform, account and region, so this guide doesn't quote them. Compare the net each marketplace reports.

Compare nets, not stickersTwo platforms can show the same ask and pay out different amounts. Always compare the net payout each one reports for your account, not the headline price. The gap is real money.

The Price Comparator shows this: size-by-size payouts across enabled sites. Type a retail price and profit chips appear at once, so you compare what lands in your account.

Compare in one currency, not raw stickers

You can only compare net payouts if every site's number is in the same currency. The Comparator converts payouts to your preferred currency before it compares anything. A euro site, a dollar site and a pound site then sit on one scale. A sticker price that looks higher in USD can net less than a lower-looking EUR ask once it's converted. The Comparator does that conversion for you.

For a quick one-off check, use the Calculator. Pick a site, enter a price, and see the projected payout. It also has a VAT calculator for pricing B2B or working back to a target after-tax amount. With both tools, the number you compare is the all-in amount that lands in your account, after fees, VAT and FX.

Once the numbers are comparable, the check is fast. Type the retail price you'd pay and the Prices & Profit Grid colour-codes per-size profit across enabled sites at once. Toggle Show Extra for payout and profit chips. Toggle Show Sales for real recent transactions with quantity and site. On one screen you see whether the size run on offer is profitable, and on which marketplace, before you pay anything.

For a bulk buy, read the blended result, not the best size. Payout changes a lot by size. A size 9 can be profitable while a 13 is dead stock that pulls the average down. A run is only worth its average net once the slow sizes are included, and the Grid shows you that average. Check it against the sales panel before you commit. A tempting payout with no recent sales at that level is an ask wall, not a market.

Reading the Prices & Profit Grid

The Comparator opens with Recently Viewed and Trending Now. It then splits each item into three areas. Common Data shows total sales, average sale price and average payout. The Prices & Profit Grid shows size-by-size payouts across enabled sites. The third area is the Sales / Charts panel. For a buy decision, use the Grid.

Enter the retail price you'd pay and the Grid colour-codes per-size profit at once. Toggle Show Extra for payout and profit chips, and Show Sales to see real recent sales with quantity and site. On one screen you can see whether the size run you're being offered is profitable, and on which marketplace.

Related featurePrice ComparatorSize-by-size net payouts and per-size profit chips across enabled sites.

Resale, consign or direct? Check before you buy

For some buys the question is whether to consign the pair or keep it in standard resale, not where to sell it. Consignment Diagnostics compares StockX and Alias Resale and Consign average payouts per SKU and size. It computes profit against the retail baseline you enter and ranks the result.

A Threshold %, Min Sales floor and 7/30/90-day timeframe keep thin samples from driving the decision. All payouts are converted to your currency and the analysis can be exported to CSV.

Don't judge a buy on one size

A common sourcing mistake is to check the payout for one popular size and buy the whole run on that basis. Payout varies a lot by size. The size 9 might be profitable while the size 13 is dead stock that pulls your blended return down.

  • Check the full size run you're being offered, not just the easy size.
  • Blend the result. A bulk buy is only as good as its average net, including the slow sizes.
  • Cross-check the Sales panel so you're not pricing against asks that nobody is paying.

Buying a full run because one size pays well is how dead stock builds up. The Grid shows the blended result before you commit.

Read the sales, not just the asks

After ignoring fees, the most expensive sourcing mistake is pricing a buy against asks nobody is paying. An order book full of optimistic asks can make a SKU look healthier than it is. What's selling is the signal to trust. That's why the Comparator puts a sales panel and charts next to the payout Grid. They show real recent sales, with quantity and site, alongside the asks.

Before you spend the money, check one against the other. If the Grid shows a tempting payout but the sales panel shows almost no recent movement at that level, you're looking at an ask wall, not a market. Toggle Show Sales to see the real transactions. Give more weight to what sells than to what's only listed. A pair that "should" net well but rarely sells is dead stock with a flattering sticker price. The sales data shows you that before your money is tied up in it.

To source a size run you need more than a payout. You also need the barcodes and available sizes to list or buy the lot. Right-click any row in the Comparator to open Barcode Search for that SKU. It returns every available size with its barcode. You can copy each one or export them all as CSV.

This helps most with bulk buys. Confirm the payout in the Grid, check the movement in the sales panel, then pull the full size-and-barcode set for the SKU. That's three connected steps in one place, and you don't search again anywhere else. The tools are different views of the same product data. That makes the check fast enough to run on every buy, not only the big ones.

From the buy to the floor

Comparing payouts before you buy also gives you your floor. The net payout that justified the purchase is the starting point for the Lowest Payout you'll set in Bricker Mode and the Offer Sniper. The Comparator, Bricker and the Sniper use the same payout math. The number you decided to buy on carries into how you price and which offers you accept.

Sourcing, pricing and offer handling then use one calculation that starts before you spend any money.

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FAQ

Why not just compare the listing prices?

Because the listing price isn't what you keep. Fees, VAT mode and shipping vary by platform, so two equal stickers can net very different amounts. Compare the net payout each marketplace reports, which the Price Comparator shows per size.

Does the Comparator show profit if I enter what I paid?

Yes. Enter a retail price and the Prices & Profit Grid colour-codes per-size profit across enabled sites, so you can see the blended return before you buy.

Keep building

ToolMarketplace fee calculatorFees and the estimated payout for one sale price across StockX, Alias, KLEKT, eBay and POIZON.ToolMarketplace fee indexWhat sellers keep by country, with the 2026 fee table per platform.FeaturePrice ComparatorNet payouts and per-size profit across every enabled marketplace, in one grid.FeatureConsignment DiagnosticsCompare marketplace outcomes before you send stock to the wrong channel.

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